This is another one of my favorite marketing campaigns that I have seen recently. I like the differentiation and creativity used within each commercial. It's definitely versatile, and could appeal to many audiences, which is why I think these ads are effective.
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I saw this commercial while watching TV and I thought it was a really effective use of marketing. Other countries take stronger efforts to discourage smoking cigarettes than we do in the U.S., so I was impressed when I saw this ad. Take a look... I know that the groundhog saw his shadow, and we're supposed to have 6 more weeks of winter, but here in so-cal, it’s feeling a lot like Spring already, and I am already starting to see some warm weather clothes in the stores. With Spring Fashion shows happening everywhere, I thought it was a good time for a Spring 2014 style forecast. I perused some of the best fashion shows from the Spring collections, and came up with what I think are going to be some of this season's most prominent trends! We are seeing a lot of pastel colors, especially pinks and purples, along with orange, and black and white. Some of the most used trends this season were crop tops, wide leg trousers and culottes. I can't say that those are my favorite looks, but its definitely trending on the runways this spring. In terms of materials, there was a lot of mesh and netting, fringe, pleating, and metallics. If you're out shopping for some of the latest styles, look for boyfriend style button ups, lace up shoes, geometric prints, black and white prints, and tea length skirts. Happy Shopping!
I found this project that a company did for Abode and "Remixing" their logo on Behance recently, and thought it was so cool and super creative. You can read more about this project here: http://www.behance.net/gallery/The-Made-Shop-Adobe-Logo-Remix/12759259
As cliche as you might think this is- being that I am a girl (who happens to looooove puppies), my favorite Super Bowl commercial was definitely Budweiser's puppy and horse ad. It was adorable, and definitely got the attention, and the 'aw's of everyone at the party. If you didn't get to watch it, here it is: So, since that was basically a given for my favorite, I'll give a few more of the ads that I liked from Sunday's game. I love what Doritos is doing with their new ads, by asking customers to make ads. They had some funny ones, but I posted my favorite below. My last pick was the Volkwagon "wings" ad. See the videos below. |
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