Aerie, the underwear/lingerie brand of American Eagle Outfitters takes a bold step into the advertising world, as they have decided to stop using supermodels in their advertisements, and are not retouching any of the women in their photos. The ads support women's real beauty and read that, "The real you is sexy!" I personally think this is an impressive statement to be made by Aerie. With the media's focus always on looks and weight, girls think its expected for them to look like the models do. I think campaigns like these, or the Dove Real Beauty campaign are good for self esteem of women. Check out the ads from the campaign below.
For more information, go to http://www.huffingtonpost.com/2014/01/17/aerie-unretouched-ads-photos_n_4618139.html#slide=1194119.
For more information, go to http://www.huffingtonpost.com/2014/01/17/aerie-unretouched-ads-photos_n_4618139.html#slide=1194119.